Corporate Culture

Test Your Knowledge

1. Define the following:
   
   • Corporate culture
   • Official corporate culture
   • Real corporate culture
2. Describe the differences between the official corporate culture and the real corporate culture.
3. Outline two ways of identifying the official corporate culture and two ways of identifying the real corporate culture of a business.
4. Explain how corporate culture can influence the success of a business.
5. Identify 2 elements of corporate culture and describe how these can influence a business.