Imagine you are the manager of car manufacturer. The company is planning on investing in the hybrid car market. They have developed the car and are looking to begin manufacturing within the next 12 months. This is a major change for the organisation and employees are feeling unsure about their future.
Explain how you could use Kotter’s 8-step theory to ensure a successful change.
Test your Understanding
- Explain how Kotter’s theory can help to promote driving forces and reduce restraining forces in change (6 marks)
- Apply Kotter’s 8-step theory to an organisation you have studied this year (6 marks)
- Discuss how Kotter’s theory can help to promote low risk strategies for managing change effectively (4 marks)
- Discuss how Kotter’s theory can help to minimise the impact change has on the internal environment (6 marks)