Porter’s Generic Strategies

Porter’s Generic Strategies

Test Your Knowledge

  1. Describe Porter’s generic strategies
  2. Distinguish between Porter’s lower cost and differentiation generic strategies
  3. Outline the five industry forces
  4. Michelle’s is a chocolate manufacturer. The business is losing the market share battle with two major competitors. These competitors have large buying power that Michelle’s is unable to compete with.
    Evaluate Porter’s generic strategies. Propose which generic strategy would be most appropriate for Michelle’s to implement. Justify your proposal.